Google’s algorithm is much more sophisticated than the other engines. Technically, you should have a better result if you have more to choose from. It picks up new sites faster than any other engine, so you are able to search the latest news, latest sites and just loads more sites in general. Google has a lot more sites in its index. Google once had a fire at one of their server warehouses and although it destroyed everything hardware-wise, their service wasn’t impacted at all. This is down to their technical infrastructure, which is much better than the other engines. It is able to deliver millions of results in 0.19 of a second. Google is generally quicker than the other search engines at bringing back results. People often ask why this is, so we thought we would write a blog to explain why Google is the search engine of choice for both customers and agencies.įirstly, let’s look at why users use Google… I have tried to boil this article down into simple sections, as this topic is a pretty chunky one, to say the least! 1. Every time you hear us, or most agencies, talk about search, we are generally referring to Google.
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